Find your dream dress at Jannifer Wu Bridal

Find your dream dress at Jannifer Wu Bridal

Made for the relaxed, modern-romantic bride who is drawn to feminine, effortless and decadently detailed style; each design proudly embodies Jannifer Wu's unmistakable signature style and fusion of new-age romance meets dreamy elegance.

All our Jannifer Wu Bridal gowns are handmade with love in Melbourne, since 2005. Our accomplishments are powered by our team of hardworking hands and spectacular Designer, Jannifer Wu, who is devoted to her mission of helping brides find their flawless fit.

View our 2024 Spring/Summer Bridal Collection

View our 2024 Spring/Summer Bridal Collection

We at Jannifer Wu understand what modern-day brides are searching for: a look that no one else has, a dress that feels like it was made just for them, and a contemporary look but one that still has that magical, bridal feeling.

View our collection of stunning bridal gowns and book an appointment with our expert bridal stylists.

We specialise in creating one of a kind pieces that are tailor made to showcase your natural beauty on your most special day

Whether you seek a dramatic flair, an elegant fit-and-flare style, a mermaid silhouette, or a figure-hugging gown, we have a selection of wedding dresses to perfectly match your vision. Embrace the sophistication of an off-the-shoulder neckline, a long-sleeved lace wedding dress, or a high-neck wedding gown.

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We welcome you to our premier bridal showroom

Visit our premier bridal showroom at 481 Sydney Rd Brunswick VIC 3056



Alysha & Steve


Our Real Brides

I knew from meeting Jannifer that she was going to be the one to design my dream wedding dress. She is one of the nicest people that you will ever meet and just knew exactly what I was looking for when I was designing my dream dress. When I saw my dress for the first time I absolutely loved it!! I felt like a princess on my wedding day and I couldn't have done it without Jannifer. Thank you soo much! Love Yen

Yen L

Jannifer Wu Couture Bride

Jannifer and her team made choosing my wedding dress the simplest and most enjoyable process. With absolutely beautiful designs, I knew the second I walked into the store that I'd walk out having chosen my dress. Her team are a delight, and nothing less than experts in their field.

To say I felt like a princess on my wedding day may be a cliche, but definitely true. I've referred many 'brides to be' to her so they too can experience a seamless and stress free process when choosing their dress, and let the experts work their magic.

Thank you for everything Jannifer!

Cansu A.


I could not be happier with my experience at Jannifer Wu. Jannifer and her team made me the wedding dress of my dreams- there is nothing I would have changed about it! The detail and quality of the dress speaks for itself 😍Special shout out to Sev and Jannifer herself ❤️ Thank you for making me feel like a princess

Rabia Y


From the moment I walked in to the store, right up to my wedding day Jannifer and Kristie have been outstanding! The level of customer service is truly above and beyond, from making me feel like a beautiful bride to giving me tips for on the day. Then there is the dress "wow" Jannifer your dresses are absolutely beautiful and the detail of each one is stunning that plus your beautiful soul. I couldn't have asked for a better experience for my wedding day. Thank you to everyone at Jannifer Wu and a big thank to Jannifer my wedding dress. Everyone was amazed and had nothing but compliments on how beautiful it is!

Ashley D.


Big thank you to Jannifer and Sev, both you ladies were amazing and delightful to be around. Can't thank you both enough for your help and making the process so smooth and stress free, as I was so ready to say yes to my dress the moment I put it on. Jannifer, you incredibly talented Queen! Thank you for creating my dream dress, I'm so glad I've found it hiding in your beautiful boutique amongst all your beautiful gowns. Your knowledge and expertise definitely speaks for itself, cannot wait for my big day <3

Ruya K


I recently said "Yes to the Dress" at Jannifer Wu Australia bridal. Jannifer and Grace have been nothing short of amazing! They were genuinely helpful and patient with me throughout the process as I can be very indecisive; as it can be quite stressful choosing your wedding dress! In fact, they made me feel like a princess! I did not once feel like I was being rushed to try on dresses and leave as soon as my appointment time was up. The dresses designed by Jannifer are absolutely stunning and the quality is second to none. I'm so glad to have found my beautiful wedding dress here and I look forward to working with Jannifer and her team leading up to my wedding day.

Christine W.


Jannifer Wu herself was so involved in the personal experience, very humble and warm spirited lady.
Her staff member Grace was amazing! Very accommodating and patient, with decision making on dress fittings. She made me feel very comfortable.
Amazing quality dresses through out the entire boutique. Personally the best on Sydney road.

Rebecca C.


Jannifer and her staff were so welcoming, kind and made me feel incredibly comfortable. Her prices are affordable and her designs are stunning! I chose a dress that I never thought I would wear on my wedding day but sometimes the dress that you never thought you would wear becomes the dress of your dreams. She was open to making changes to her designs to suit my style and was very professional. Jannifer made me feel like a princess on my wedding day and I cannot recommend her enough! Thank you again! Aylin

Aylin A.


3 days ago, I said “yes” to my dream dress, of which jannifer will be designing for me. I cannot write in words how my heart is feeling. When you enter jannifer’s boutique, you can instantly feel the change in atmosphere from other bridal shops on Sydney road. There is a feeling of warmth, welcome and luxury. Sev let us in close to closing time, and when we saw “my” dress hanging, she did not hesitate to allow us to try it on and let me have my magical moment. I went back 2 weeks later after having thought about this dress each day. I wanted to make some changes to it, and on the day we went back jannifer was in (beautiful moment!) and she walked us through the process of making our own gown. Every detail, every process explained thoroughly. On top of that, jannifer is just a beautiful soul. You can see she does this with every passion of her being and it’s not just “work” for her. I am on cloud nine waiting for my special day and am beyond excited to be working with jannifer, sev and grace. These women are incredibly warm and beautiful (inside and out). Thank you so much again ladies for making the start of my dress journey so wonderful- can’t wait for it to continue!
With love from Jessica ❤️

Jessica P.


By far the most amazing staff and designer I have met! After trying on a number of wedding dresses at other stores who weren’t willing to work with my budget, I walked into Jannifer’s store and they welcomed me with open arms! From day one they’ve been so easy to deal with and Jannifer herself is willing to go above and beyond to create your dream wedding dress and make sure you will look absolutely flawless!
Will always be recommending you to everyone I know!
Thank you so much for making my dream dress a reality ❤️

Abbey F.


Thank you Jannifer Wu, you have a gift because in my eyes the dress was stunning! I highly recommend looking in this shop, all the wedding gowns available are lovely. The service received made the experience even more special. Jannifer was so helpful and sweet. She gladly did all the adjustments I requested- sewing a personal label on and adding a pocket in the dress. When I went for my final fitting and needed a few things fixed she gladly did them on the spot for me. It wasn’t just a beautiful gown I received from Jannifer Wu but an experience and lovely memories. To all the future brides I highly recommend going here when shopping for your wedding dress xx

Phillipa V.


It was an absolute pleasure and honor to work with you on creating my beautiful wedding gown. You understood my vision and opened me up to new possibilities. It was by pure luck that I walked into your boutique that day. I was walking past and noticed how stunning your dresses were in the window. I didn't have an appointment but the ladies were so lovely and let my mother and I have a look through the dresses. The detailed work and quality of your gowns was mesmerizing and I knew I had to book an appointment with you to create the dress I had dreamed of since I was a little girl.

You made my wedding journey such a delight and you made me feel so precious. Jannifer, not only are you an incredibly gifted couturier, you are also such a warm and wonderful woman. I'm blessed to have come to know you.

Angela J.


From the day I walked into Jannifer wu I was looked after above and beyond any expectation I had. Greeted with genuine interest to help me create my perfect gown. I was told by every other store it was not possible to make a gown in 4 months. Jannifer made it happen .Jannifer listened to every request I had and made it work . She created a sketch of what I was dreaming of and put it together offering ideas and solutions to make my gown perfect x
I highly recommend Jannifer and her team. So knowledgeable, understanding, caring and could not do enough for me xx
I can’t Thankyou enough for making my dream come true xxx

Amanda P.


Visit & Contact Us


481 Sydney Rd Brunswick VIC 3056






Operating Hours

Monday.................10am - 4pm
Friday.....................10am - 4pm
Saturday................10am - 4pm

Public Holidays......Closed

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About Us

At JANNIFER WU BRIDAL it is our mission to ensure that our bride chooses her dream wedding gown. Our collection of resplendent gowns implement meticulous hand-embroidered beadery, the finest textiles, and silhouette enhancing fit.
Our gowns are of premier quality and design, akin to haute couture. Our committed team provides a one on one consultation advising our bride of the right style for her body shape and size.
Located in the Wedding Precinct of Melbourne, we offer a wide range of designs to view in store. Our personalised service makes it a fun process to “Say Yes To The Dress”
This process is then followed by the fittings and inhouse alteration service for a perfectly fitted gown for your dream wedding gown.

Jannifer Wu, founder and designer of JANNIFER WU BRIDAL, is a multi-award winning fashion designer who dedicates her life to helping women exhibit their individual aesthetic on their wedding day by creating a gown that is personalised for every bride. With over 25 years of fashion design experience, Jannifer understands the woman’s figure, and believes exquisite fit and superb quality in a gown is essential in accentuating a bride’s unique beauty. Jannifer Wu’s designs are inspired by haute couture and classic Hollywood fashion icons who embody glamour, elegance, and empowerment.

Follow us on instagram @janniferwubridal

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